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Content, email and reviews AI

How to write an email or social post with AI

In the Emails, Social Planner, Blogs or page editor, click the AI button › Generate with AI, turn on Use Brand Voice, pick the content type, fill in the title, description and keywords and click Generate.

Updated on

Before you start

  • Recommended: create your business's Brand Voice (tone, audience, value proposition, customer pain points) in Marketing. Without it, the AI writes generic copy.
  • Content AI works in the Emails, Social Planner, Blogs and Funnels / Websites editors.
Where to find it

Marketing › Emails › (email editor) › AI button › Generate with AI

Step by step

Generate the copy

  1. Open the editor where you want the copy. In this example, open Marketing › Emails and create or edit an email.
  2. Click the AI button and choose Generate with AI.
  3. Make sure Use Brand Voice is on and pick your brand voice from the list. Click Preview Brand Voice to see the details being used.
  4. Choose the content type (for example, Promotional, Introduction, Testimonial, Cold Outreach).
  5. In Title, enter the theme (for example, "October promo").
  6. In Description, explain the goal and main message in 2 or 3 lines.
  7. Add keywords that should appear.
  8. If you want, change the tone (for example, Casual or Excited), the number of variations (1 to 5) and the length (small, medium, large or a custom word count).
  9. Click Generate.
  10. Pick the variation you like best, review it and adjust it before you send or publish.

Find copy you generated before

  1. Open Marketing › Content AI.
  2. Browse the list of AI-generated content and its variations.
  3. Copy the variation you want to reuse.

Tips

  • The more complete your brand voice, the better the copy.
  • If you manage several brands, create a brand voice for each one and pick the right one each time.
  • Turn off Use Brand Voice if you want neutral copy.

Common problems

  • No brand voice shows up to choose from → You haven't created one yet. Create it in Marketing and go back to the editor.
  • The copy doesn't sound like my business → Complete your brand voice (tone, audience, value proposition) and write a more detailed description of the goal.
  • The copy came out too long → Pick the Small length or set a word count.
  • I lost copy I generated → Look in Marketing › Content AI, where the history is kept.

Frequently asked questions

Does the AI send the email on its own?

No. The AI only writes the copy. You review it and send or schedule it.

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