Tracking and attribution
Know where contacts come from and which campaigns drive sales.
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- How to connect Google Ads to see your ad resultsIn Settings › Integrations, connect the Google account with admin access to Google Ads and choose the ad account. Then paste the UTM tracking template into your Google Ads account settings and see results in Reporting › Google Ads.
- How to see where your contacts come from (attribution)For one contact, open it in Contacts and check the first and latest attribution on the record. For the big picture, open Reporting › Attribution Report and pick a date range to see how many contacts and sales came from each source (ads, search, social, direct…).