Skip to content
Elooo SystemHelp Center Go to website

Tracking and attribution

How to connect Google Ads to see your ad results

In Settings › Integrations, connect the Google account with admin access to Google Ads and choose the ad account. Then paste the UTM tracking template into your Google Ads account settings and see results in Reporting › Google Ads.

Updated on

Before you start

  • You need a Google account with admin (or manager) access to your company's Google Ads account.
  • Have your Google Ads client account ID handy and, if you use a manager account (MCC), that ID too. Both appear at the top of Google Ads.
  • You need permission to change Settings › Integrations.
Where to find it

Settings › Integrations › Google › Google Ads

Step by step

Connect the account

  1. In the left menu, open Settings and click Integrations.
  2. In the Google integration, connect the Google account with admin access to Google Ads and authorize the connection.
  3. Choose the manager account (MCC), if you have one, and the Google Ads client account you want to track.
  4. Save.

Add the tracking template in Google Ads

  1. Open Google Ads and go to Admin › Account settings › Tracking.
  2. In the Tracking template field, paste exactly this text:
    • {lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}
  3. Save and use the Google Ads test to confirm the landing page is found. Fix any errors on active campaigns.
  4. From then on, contacts who come from your ads get the Paid Search source.

See the results

  1. In the left menu, open Reporting and click Google Ads.
  2. Pick the date range and see results by campaign, ad group and ad, alongside the contacts and sales generated.
  3. To see these numbers on your dashboard, add the Google Ads widgets in Dashboard.

Tips

  • Add the tracking template at account level so it applies to every campaign at once.
  • Give campaigns, ad groups and ads unique names.
  • Don't rename a campaign mid-way. If you need a new name, create a new campaign; otherwise Elooo System keeps showing the data under the old name.

Common problems

  • The Google Ads report is empty → The client account you picked isn't the one with active campaigns, or the connected Google account doesn't have admin access. Go back to Settings › Integrations and check the account.
  • Contacts from ads show as Direct Traffic → The tracking template wasn't added or has a mistake. Paste it again, exactly as shown, in your Google Ads account settings.
  • The landing page stopped loading after adding the template → {lpurl} is missing at the start. Fix it so it begins with {lpurl}?.
  • Campaign names in the report are out of date → The campaign was renamed after it was created. Create a new campaign with the right name.

Frequently asked questions

Can I use utm_source=google instead of adwords?

No. Use utm_source=adwords; the "google" value is no longer used to identify these ads.

Was this helpful?