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WhatsApp

How to send a WhatsApp message to many contacts at once

In Contacts, select the contacts (or a smart list), click the WhatsApp icon in the actions bar, and choose Send WhatsApp. Pick an approved template, choose to send now, scheduled, or in drip mode, and track results in Contacts › Bulk Actions.

Updated on

Before you start

  • WhatsApp must be connected in Settings › WhatsApp.
  • You can only send approved templates (Active status). Free-form text isn't available for bulk sends.
  • Only message contacts who agreed to hear from you on WhatsApp.
  • Check your messaging limit: contacts beyond the limit will fail.
Where to find it

Contacts › select contacts › WhatsApp icon › Send WhatsApp

Step by step

Launch the send

  1. Open Contacts.
  2. Use filters or one of your Smart Lists to find the contacts you want to message.
  3. Check the contacts one by one or click Select all records.
  4. In the actions bar that appears, click the WhatsApp icon and choose Send WhatsApp.
  5. Pick the template. The preview shows the text, category, and language.
  6. If the template has an image, video, or document, you can click Replace media to use a different file for this send only.
  7. Enter an Action Name so you can find the send later.
  8. Choose how to send: immediately, scheduled for a date and time, or drip mode (in batches over time).
  9. Review the details and confirm.

Track the results

  1. Open Contacts › Bulk Actions.
  2. Find the send by name and click View Details or Show Stats.
  3. Check the tabs:
    • Total: contacts included.
    • Pending: not sent yet.
    • Sent, Delivered, and Read.
    • Error: failed (contact not on WhatsApp, template issue, limit reached, account restrictions).
    • Skipped: not sent because of DND, a missing phone number, or restrictions.
  4. Export the stats if you need them.

Tips

  • Messages go out at up to 1,000 per hour, always within Meta's limits.
  • For large lists, use drip mode or split the send across days so you don't go over your limit.
  • Useful, personalized messages keep your quality high; lots of blocks lower your limit.

Common problems

  • The template I want isn't listed → Only approved templates are shown. Check the status in Settings › WhatsApp › Templates.
  • Lots of contacts ended up in "Error" → Open the Error tab to see why. If it's the messaging limit, wait 24 hours and send to the rest.
  • Contacts in "Skipped" → They have DND turned on, no phone number, or are blocked for WhatsApp. Fix the contact if it makes sense; don't message people who asked not to be contacted.
  • Lots of messages sent but not delivered → The numbers may not be on WhatsApp, or customers got too many marketing messages. See the article on undelivered messages.

Frequently asked questions

What happens if I hit my limit in the middle of a send?

Contacts beyond the limit show up under Error in the stats. Wait for the limit to reset, then send to those contacts.

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