How to check and raise your WhatsApp messaging limit and quality rating

Step by step

Check your limit and quality

1. Go to business.facebook.com with your company's Facebook account and open WhatsApp Manager.
2. In Account tools › Messaging limits, check your current limit.
3. In the Phone numbers tab, look at the Quality rating column: green (high), yellow (medium), or red (low). It's based on customer feedback over the last 7 days.
4. If quality is medium or low, hover over the rating to see the block reasons customers gave, when available.

Limit tiers

1. 250 customers per 24 hours: the starting point for a new portfolio.
2. 2,000: after you complete one of the paths in the next section.
3. 10,000, 100,000, and unlimited: raised automatically, one tier at a time.

Raise your limit

1. Complete one of these paths to reach 2,000:
   • Verify your business with Meta.
   • Or, within 30 days, send 2,000 delivered messages outside the 24-hour window to different customers, using high-quality templates.
2. Meta reviews your message quality and emails you whether the limit was raised or not.
3. From 2,000 onward, the limit moves up to the next tier on its own within 6 hours if, over the last 7 days, you used at least half of your current limit and your messages were high quality.

What your number's status means

1. Connected: you can send within your limit.
2. Flagged: quality dropped to low. If it improves within 7 days, nothing changes; if it doesn't, the number goes back to Connected but drops one limit tier (for example, from 100,000 to 10,000). While flagged, your limit can't go up.
3. Restricted: you've hit your limit. You can't start new conversations until 24 hours pass, but you can still reply to customers who message you.