Deliverability and domain

Sending domain, SPF, DKIM, DMARC, warm-up and reputation.

6 articles

How an unsubscribed contact can start receiving your emails againAfter unsubscribing, the contact can pick "Unsubscribed by mistake, subscribe again" in the questionnaire on the unsubscribe page and submit it; their email status is restored automatically. Verify it on the contact record, under the DND panel, and add a tag or note with the date.
How to add an unsubscribe link to your emailsIn Settings › Business Profile, turn on Include Unsubscribe Link to add it to every email, or type {{unsubscribe}} in the editor to place it exactly where you want. Use only one method per email.
How to add and verify your email sending domain (SPF, DKIM and DMARC)In Settings › Email Services › Dedicated Domain & IP, click Add Domain, enter a subdomain (e.g., mail.yourbusiness.com), copy the DNS records shown into your domain's DNS panel and click Verify domain.
How to let contacts choose which types of email they receive (subscription categories)Go to Settings › Preference Management Hub and create subscription types (newsletter, promotions, events…). When sending a campaign, pick the category under Send or Schedule. Anyone who opts out of a category is automatically left out of future sends in that category while still receiving the others.
How to set up DMARC for your domain and why it failsIn your domain's DNS panel, create a TXT record named _dmarc with the value v=DMARC1; p=none; to start monitoring. DMARC only passes if SPF or DKIM passes AND is aligned with the From domain. If you send through a shared domain and your DMARC is p=reject, lower it to p=none or set up your own sending domain.
How to warm up your email domain and follow sending best practicesA new domain starts warming up on its own once verified; for a domain you already used, turn it on in Settings › Email Services › Dedicated Domain & IP › Start Warmup. Send every day, only to contacts who opted in, with no volume spikes.