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Deliverability and domain

How to add an unsubscribe link to your emails

In Settings › Business Profile, turn on Include Unsubscribe Link to add it to every email, or type {{unsubscribe}} in the editor to place it exactly where you want. Use only one method per email.

Updated on

Before you start

  • An unsubscribe link is legally required in marketing emails (for example, under CAN-SPAM in the US and GDPR in the EU) and helps keep your emails out of spam.
  • The default link works with the Elooo System email service. If you send through your own SMTP, use the custom link described below.
Where to find it

Settings › Business Profile › General › Include Unsubscribe Link

Step by step

  1. Open Settings and click Business Profile.
  2. Scroll down to the General section.
  3. Turn on Include Unsubscribe Link.
  4. If you like, customize the text shown in the footer.
  5. Save. The text is added to the footer of every email sent from the account.
  1. Open the email in the editor (in Conversations, a campaign or a template under Marketing › Emails).
  2. Put your cursor where you want the link and type {{unsubscribe}}. You can also go to Custom Values › Email and pick Unsubscribe Link.
  3. When the email is sent, the tag turns into a clickable link.
  4. If you use this option in every email, turn off the automatic setting from Option 1 so you don't get two links.

Option 3: custom link with your own page

  1. Build and publish a page (in Sites) confirming the contact won't get any more emails. Copy the page URL.
  2. In Marketing › Trigger Links, click Add Link, name it "Unsubscribe", paste the page URL and save.
  3. In Automation › Workflows, create a workflow from scratch with the Trigger Link Clicked trigger and filter by the "Unsubscribe" link.
  4. Add the Enable/Disable DND action, choose Enable DND for specific channels and select Email. Save and publish the workflow.
  5. In the email footer, highlight the link word (for example, "here"), click the link icon and pick "Unsubscribe" from the list.

Tips

  • Use one method per email. Two links in the same email confuse recipients.
  • In the custom link workflow you can add other actions, such as adding an "Unsubscribed" tag.
  • To see who unsubscribed, filter your contacts in Contacts by unsubscribed email status (email DND).

Common problems

  • Two unsubscribe links appear → The automatic setting is on and you also typed {{unsubscribe}}. Turn one of them off.
  • The email went out without an unsubscribe link → You turned off the automatic setting and didn't add {{unsubscribe}} to the email. Turn it back on or add the tag to every email; sending without a link can get your sending suspended.
  • The contact clicked the custom link but still gets emails → The workflow isn't published or the filter doesn't point to the right link. Publish it and check the filter.
  • With my own SMTP, the default link doesn't work as expected → Use Option 3 (custom link with a workflow).

Frequently asked questions

Can I change the text of the {{unsubscribe}} link?

The link text itself can't be changed, but you can write whatever you like around it or use the custom link from Option 3.

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