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How to sell digital products (downloadable files) in your store

Go to Payments › Products, open the product, open the variant/price, set the type to Digital under Shipping and Delivery and upload the files (up to 10, 100 MB each). Turn on the Order Confirmation Email in Payments › Settings › Notifications: that's how customers access their downloads.

Updated on

Before you start

  • You need permission to edit products and settings in Payments.
  • Have the store created and the product created with prices or variants.
  • Have your files ready: images, audio, video, documents or ZIP, up to 10 files per product/variant and 100 MB each. To bundle several files, make a ZIP under 100 MB.
  • The Order Confirmation Email for Stores must be on, otherwise customers won't receive access.
Where to find it

Payments › Products › (open the product) › (open the variant/price) › Shipping and Delivery › type Digital

Step by step

Set up the digital product

  1. Open Payments › Products and open the product (or create a new one).
  2. Click the price or variant that will be digital to open the variant page.
  3. Under Shipping and Delivery, set the product or variant type to Digital.
  4. Upload the files and check that each one meets the limits.
  5. Save the variant. Without saving, the files aren't attached.

Turn on the confirmation email

  1. Open Payments, click Settings, then Notifications.
  2. Turn on Order Confirmation Email for Stores and save.

(Optional) Download button on the thank you page

  1. Open Sites › Store, open the store and edit the Thank You page.
  2. Select the thank-you page element and turn on Download Digital Products.
  3. Customize the button text and colors, save and publish.

What the customer sees

  1. After paying, they receive the confirmation email with an Access Downloads (or View Order) button.
  2. Clicking it opens the store's customer area, with a one-time code sent to the email used at checkout.
  3. There they see the order and download the files one by one. They can come back any time at the store address followed by /store/account/orders.

Tips

  • The same product can have a physical variant and a digital one (for example, "Printed book" and "Ebook").
  • Digital products aren't charged shipping. In a mixed cart, shipping is calculated for the physical items only.
  • Orders containing only digital products are fulfilled automatically.
  • If you upload files after someone has already bought, the customer sees them in the customer area without doing anything.

Common problems

  • The download button doesn't show → The purchased variant has no files uploaded, or you saved the product without saving the variant. Upload the files and save.
  • The customer area says "No downloads available yet" → Same cause: the purchased product has no files attached.
  • The customer didn't get the access email → Order Confirmation Email for Stores is off in Payments › Settings › Notifications.
  • Cash on delivery disappeared from checkout → It isn't available when the order includes a digital product. The customer must pay online.
  • I deleted the files and the button vanished → That's expected: with no files, the download button doesn't show on the thank you page or in the customer area.

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