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How to see statistics for your social media posts

Go to Marketing › Social Planner › Statistics, pick the accounts and the network and see posts, likes, followers, impressions, comments, reach, link clicks and top-performing posts. For the numbers of one specific post, open it from the planner's List view.

Updated on

Before you start

  • Accounts must be connected to the Social Planner with up-to-date permissions; when an account needs re-authorization, an alert appears and statistics only resume the day after you reconnect.
  • Networks with statistics: Facebook, Instagram, LinkedIn (pages only), YouTube, Pinterest, TikTok (business accounts only), Google Business Profile, Threads and Bluesky. Available metrics vary by network.
  • Link clicks are only counted for shortened links created in the planner itself.
Where to find it

Marketing › Social Planner › Statistics

Step by step

View the overall dashboard

  1. In the left menu, open Marketing and click Social Planner.
  2. Open the Statistics tab.
  3. In the dropdown at the top left, check the accounts you want to include.
  4. In the side selector, choose All for a cross-network view or a specific network to filter.
  5. Hover over the i icon next to any metric to see its definition, supported networks and time range.

What each block shows

  1. KPI overview: number of posts, total likes, followers, impressions and comments across the selected accounts.
  2. Social post performance: bars for posts per week and lines for daily interactions (likes, comments, shares).
  3. Link clicks by network and Link performance: clicks on the planner's shortened links, by network and by link.
  4. Number of posts, Engagement, Impressions and Post reach: per network, with the change versus the previous week. For Google Business Profile, reach adds up call clicks, website clicks, direction requests, bookings and orders.
  5. Top performing posts: the ones with the most likes; click the eye icon to open the post on the network.
  6. Engagement stats: likes, comments and shares per network; switch between total engagement, followers and likes.
  7. Demographics: gender and age breakdown (on Instagram, only with 100 or more followers).

See the numbers for a single post

  1. In the planner, open the List view.
  2. Click the post to open its details: that post's numbers appear there.
  3. Available for Facebook, Instagram, TikTok (personal account) and LinkedIn pages.

Tips

  • Compare networks side by side in the engagement block to decide where to invest more content.
  • To measure clicks, create links in the planner's link shortener before adding them to the post.
  • Some networks' data arrives late: TikTok 1 to 2 days, Pinterest 2 days, LinkedIn followers up to 2 days, Threads and Bluesky 1 day.

Common problems

  • LinkedIn statistics are empty → Only LinkedIn pages have statistics; personal profiles don't, due to a LinkedIn limitation.
  • TikTok shows nothing → The account is personal (only business accounts have statistics) or the data hasn't arrived yet (1 to 2 days).
  • A re-authorization alert appeared → Reconnect the account in the planner settings with the requested permissions; statistics resume the next day.
  • Link clicks are zero → The post's links weren't shortened in the planner. Only those are counted.
  • Instagram demographics don't appear → The account has fewer than 100 followers; Instagram only provides that data above that number.

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